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Everything you need to know about ecommerce, AI and digital marketing. Only what works in 2026.
Strategy
Amazon Healthcare: +23% in 7 mesi. Come competere nel 2026
Amazon Healthcare in Italia vale 670 milioni di euro con una crescita del 23%. Non basta più avere un ecommerce di farmacia: la vera sfida è farsi scegliere. Scopri le strategie per competere nel 2026.
Google Ads
Google Merchant Center API: automazione per recensioni e vendite nel 2026
Da settembre 2026 puoi caricare automaticamente le recensioni dei tuoi prodotti via API nel Merchant Center, esattamente come fai con il feed prodotti. Chi continua a gestirle manualmente perde visibilità e tempo.
Strategy
CRO 2026: le 5 ottimizzazioni che aumentano le vendite senza budget aggiuntivo
Mentre tutti spendono di più in ads, i migliori ecommerce vincono ottimizzando il traffico che già hanno. 5 mosse concrete di CRO applicate subito sul tuo negozio per aumentare le conversioni senza budget aggiuntivo.
Strategy
Fiducia online: perché i clienti scelgono chi ha le recensioni autentiche
Online il cliente non vede e non tocca: per questo la fiducia decide se acquista da te o dalla concorrenza. Il Sigillo Netcomm e le recensioni autentiche di Trustpilot sono l'arma competitiva che manca a molti ecommerce italiani.
AI Tools
ChatGPT Advertising: the guide for Italian ecommerce
As of August 24, ChatGPT advertising is now live in Italy too. How it works, who sees the ads, how much it costs, and what we still don't know.
SEO & GEO
AI traffic converts 42% better than Google. What it means for your ecommerce in 2026
+393% — Growth in traffic from ChatGPT, Perplexity and Google AI Overview to ecommerce sites in Q1 2026 compared to the same period in 2025. Source: Adobe Digital Insights.
Strategy
TikTok Shop 2026: how to sell in the app and why Italy is still ahead of the curve
49% — of Gen Z uses TikTok as their primary search engine to find the next product to buy. Source: Sprout Social 2026 Content Strategy Report.
SEO & GEO
GEO: what is Generative Engine Optimization and why your ecommerce needs it now
40% — of Google searches now display an AI Overview block before any traditional organic results. Source: SparkToro 2026.
Shopify
Shopify 2026: the 5 optimizations that increase conversion rate by 30% without increasing budget
2.5% — That's the average conversion rate for a Shopify ecommerce store. The best ones reach 5-7%. The difference between these two numbers is pure optimization — not advertising budget.
AI Tools
Agentic Commerce: the AI that shops for the customer. How to prepare now
1 in 3 — global consumers are already willing to delegate at least one monthly purchase to a trusted AI agent. Source: eMarketer Global Commerce Report, Q1 2026.
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