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Everything you need to know about ecommerce, AI and digital marketing. Only what works in 2026.
Email Marketing
Email marketing in 2026: ROI of 42 euros for every euro invested. Why most ecommerce businesses still ignore it
42 EUR — That's the average return for every euro invested in email marketing. The channel with the highest ROI in all digital marketing, year after year. Yet it's systematically undervalued.
Google Ads
Performance Max in 2026: when to use it, when to avoid it, and how to control where your budget goes
PMax — Performance Max is the Google campaign type that generates the most discussion in the industry. Some love it, some hate it. The truth, as often happens, is more nuanced.
Strategy
Live Shopping in 2026: Italy has a 3-year head start on everyone. How to capitalize on it
$1.2T — Revenue generated by live shopping in China in 2025. In the USA that same year it was $120 billion. In Italy we're still near zero. But that's the advantage.
AI Tools
The 7 AI tools we use every day to manage ecommerce campaigns in 2026
200 EUR — This is the total monthly budget for the complete AI stack I describe in this article. Time savings on manual work: 10-15 hours per week per managed campaign. The ROI is clear.
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